Brand & Marketing Program Assistant Director (East Coast) in New York, New York | DiversityInc Careers
 
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Brand & Marketing Program Assistant Director (East Coast)

Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY’s growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management. Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate. With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
Position Summary:EY’s global Brand, Marketing and Communications (BMC) function supports EY’s purpose of Building a Better Working World by driving commercial value through distinctive marketing and communications that deliver measurable market impact. EY’s Vision 2020 sets an ambitious target to become a $50b distinctive professional services firm and includes having the ‘best’ brand, being the most favored employer in the market, being the #1 or #2 in market share in our chosen services by 2020. The global Brand & Marketing (B&M) team is a pivotal element in the transformation of EY’s brand and commitment to achieving Vision 2020’s ambition. Our team leads and executes global B&M Programs across sectors, geographies and service lines that build reputation, relationships and revenue supporting EY’s business priorities. The B&M Program Assistant Director is a fundamental member of the Brand & Marketing team, supporting B&M Program Leaders in ensuring that our large-scale brand and marketing programs are created and executed smoothly across many channels and geographies. This role interacts with senior executives and we are seeking a pro-active, dynamic person who can manage multiple projects in a fast-paced environment. The B&M Program Assistant Director will have responsibility for overall project management and coordination of various elements of B&M Programs, helping team members connect with each other and across BMC. The B&M Program Assistant Director will be part of our Flex team, which allows our people to flex between and participate in cross-functional teams, gaining experience in working with diverse teams, expanding understanding of the EY business, and developing new skills. As part of our Flex team, the program Assistant Director will be assigned to one or multiple B&M Programs or priority projects periodically based on skills, program needs, business priorities, development opportunities and career ambition. The ideal candidate is an experienced, resilient team player with strong stakeholder management skills, excellent project management and communication skills and good business acumen. The ability to manage stakeholder requests and prioritize projects will be key, ensuring alignment with key areas of focus for BMC and the business. Essential Functions of the Job:
  • Develop and execute one or multiple brand and marketing programs with a focus on delivering results and business outcomes that build brand, expand relationships and ultimately drive revenue with clients and prospects
  • Coordinate various activities and deliverables, including brand positioning, content creation, platforms, communications, and business engagement activities, following up on actions and coordinate team to ensure these are completed on time
  • Work collaboratively across B&M and other Brand, Marketing and Communications (BMC) pillars and teams
  • Manage relationships with key stakeholders effectively and maintain good working relationships across BMC and other functions
  • Connect with service line, sector, regional and account teams as needed in order to execute the plan
  • Draft communications and status reports
  • Coordinate key processes, such as independence/BRET and SCORE Assist with budget management
  • Support the measurement of programs
  • Maintain up-to-date knowledge on relevant EY services, as well as BMC and EY processes
  • Partner with and collaborate effectively with Global Markets, BD, Knowledge, Talent and others (e.g., regional colleagues)
  • Manage program execution and associated resources
  • Measure program impact
  • Be knowledgeable about EY processes and structure to effectively navigate the organization


Knowledge, Competency and Skill Requirements:
  • A strong team player, comfortable working collaboratively, virtually and independently
  • Able to effectively manage senior leader relationships as well as a broad range of internal and client facing professionals
  • Able to work in high pace, fluid environment
  • Ability to work under pressure and to tight deadlines
  • Able to synthesize complex information into simple high level messages
  • Accuracy and attention to detail; reliability
  • Ability to manage several projects concurrently; excellent time management and organizational skills
  • Excellent communication and networking experience and skills in a wide range of situations and with people at all levels within the organization, including global leadership
Supervision Responsibilities:
  • Project supervision responsibility
  • Supervision responsibility of junior colleagues within the Flex team
Other Requirements:
  • Global travel may be required pending business needs.
Experience Requirements:
  • Significant experience in marketing, communications or business development, ideally in a B2B environment
  • Experience of project management/program execution
  • Experience working in a cross-border environment (ideal but not essential)
  • Proven ability to influence and build collaborative relationships with senior-level stakeholders
Ernst & Young LLP, an equal employment opportunity employer (Females/Minorities/Protected Veterans/Disabled), values the diversity of our workforce and the knowledge of our people.