AVP - Media Strategy

Overall Purpose: Overall responsibility in managing industry leading media planning and buying principles pertaining to a comprehensive strategy across One AT&T. This person will collaborate with our existing Business Unit media leads (centralized corporate media team) and e-commerce/performance marketing partners (Embedded in the Business Units). This person will bring a unique set of capabilities and a unique sensibility to complement our existing team and partners.  Responsibilities will include the following:With the evolution of the company the media strategy and planning role has evolved and expanded. This role will be responsible for overseeing / developing the media strategy and then sharing it with their peer who oversees the execution / planning. This used to be a combined role that has expanded and can no longer be completed by one person. The person will be responsible for developing the strategy and their peer will execute.  Key Roles and Responsibilities:
  • Lead, build and develop a progressive approach to media strategy in an ever-changing media and marketing environment where we compete fiercely for customers and customers habits evolve rapidly 
  • Be the expert in media, digital, social, programmatic and performance marketing and media strategy. Be an expansive thinker who is in the know and ahead of the game. Be bold and apply original thinking.
  • Organize the data outputs and insights into a cohesive one AT&T story that is actionable across multiple BUs
  • Develop and manage the One ATT model working closely with BU leads and serve as the objective voice for cross-BU media and advertising decisions
  • Think in the long term but be resourceful and practical to make the ideal outcome a reality. The ideal candidate will be able to think at 40,000 feet but roll up their sleeves where necessary
  • Be comfortable with ambiguity. The ideal candidate will be resilient and agile, able to deliver change within a matrix organization, itself undergoing transformation. He/she will have a strong sense of self, an exceptional listener who can persuade and influence change and action across the organization.
  • Optimize results and develop best in class Media ROI and Modeling tools across the portfolio.
  • Deliver cutting edge expertise in data, analytics, media trends, brand safety, programmatic supply chain, viewability etc. 
  • Be a cultural leader who can help foster a team environment which stimulates innovative thinking, curiosity, alternate solutions, status-quo-challenging experiments and wins (big and small)
  • Must possess a minimum of 12+ years of Media industry experience with brand side corporate experience as a plus.


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