Associate Manager, Enrollment Marketing in Roseland, New Jersey | DiversityInc Careers
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Associate Manager, Enrollment Marketing

About the position

At Prudential Group Insurance, we are passionate about making long-term financial security a reality. We care about helping our clients meet their goals and overcome challenges. That’s why our teams are constantly solving problems and creating innovative solutions that put individuals at the center and help improve organizational and individual financial wellness.

The Associate Manager, Enrollment Marketing will be responsible for leading and managing the marketing enrollment campaigns. The candidate will be responsible for developing marketing enrollment plans for customers and driving the marketing discussions to achieve participation goals.

Major Responsibilities include:

Responsible for development and implementation of customer specific marketing and project plans recommending marketing engagement approaches to drive increased participation

Partner with internal teams, operations, Distribution and centralized teams to drive digital strategies around enrollment by positioning the digital value proposition

Continue to refine the internal process to drive efficiencies and scale to manage volume

Contribute to the learning agenda through client and distribution interactions to bring best practices and insights which will ultimately help to optimize engagement and improve internal processes.

Partner with teams to ensure that campaigns are on budget as well as metrics and participation are being measured to refine approach.


5-7 years of marketing and or enrollment experience (financial services, group insurance, participant engagement and/or financial wellness experience a plus)

Bachelor's degree preferred

Experience with B2B and B2C marketing

Experience with digital marketing and new marketing trends

Demonstrated ability to build out a marketing plan

Proven analytical skills enabling the individual to collaborate with others to identify potential solutions and to think objectively

Strong project management skills, with high attention to detail. Able to handle large volume of projects

Exceptional verbal and written communication skills

Ability to quickly develop a deep knowledge of the company, industry, products and services

Ability to work independently to achieve objectives, seeking manager's input as needed

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.