Assistant Manager, Global Market Insights - Cadillac - SAL0012993

ORGANIZATIONAL SYNOPSIS
 
                                                                                         
ROLE SYNOPSIS
Cadillac Global has an opening for an Assistant Manager, Global Market Insights.The position reports to the Cadillac Senior Manager - Insights & StrategicInitiatives

Global Research and Insights (R&I) in the Cadillac Marketing Department is comprised of researchers, analysts, and strategists dedicated to uncovering market and customer truth. The team uses powerful storytelling to recommend product, marketing, and target customer direction based on principled qualitative and quantitative analysis. R&I not only contributes to Cadillac Global Marketing initiatives, but also supports Finance, Regions, Design, Engineering, Agency Partners etc. while linking back to and leveraging the best practices of GM’s Global Market Research Department (GMR).

 
 KEY RESPONSIBILITIES/ACCOUNTABILITIES

The Assistant Manager will develop actionable insights to address critical business issues, grounded in analysis of a myriad of market, product, and consumer survey data. Along with exceptional execution and support of projects, the Assistant Manager becomes a highly valued member of the team, providing the critical thinking and points of view to help build Cadillac strategy.

The Assistant Manager will support Global Market Insights (GMI) and Cadillac Global teams in the planning and execution of various activities including, but not limited to:

 
 

  • Analysis of internal and third-party data to identify key consumer market insights for executive decision-making, marketing input and evaluation, customer experience and operational level ad-hoc studies. This includes demographic, luxury market, and model/segment level trends, buyer behavior, and key product areas (e.g. powertrain, infotainment).
  • On-going tracking, reporting, and analysis of brand and advertising survey results – including key metrics that drive brand health.
  • Development of model-level KPIs to support upcoming new product launches.
  • Target Market Expiration Briefs which provide initial direction to key marketing and agency partners prior to vehicle launch.
  • Coordination of Cadillac Marketing Investment Optimization (MIO) project.
  • Monitoring of key Cadillac social sentiment metrics to provide deeper insight into brand health and marketing activations. 
  • Provide data-driven targeting recommendations to Cadillac and GMR partners for primary research.
  • Programming and analysis of ad hoc surveys.
  • Manage R&I group’s SharePoint site.




ESSENTIALQUALIFICATIONS/REQUIREMENTS

 

  • 3-5 years applicable consumer insights, market analysis, or market research experience
  • Ability to execute multiple complex tasks, both long-term and ad-hoc, with strong cross-department collaboration and high time-management acumen
  • Highly proficient in pulling and analyzing raw data, and developing impactful and insightful visualizations and story-lines
  • Experience working with a variety of data sources ranging from various sales metrics to consumer satisfaction and attitudinal survey data
  • Working knowledge and experience leveraging foundational statistics
  • Highly proficient in Excel (advanced functions and pivot table use/creation a minimum requirement)
  • Experience with market research methodologies and survey programming tools
  • Capability conducting needs assessments and achieving high satisfaction with internal customers as well as collaborating with external business partners
  • Entrepreneurial and independent, but also a collaborator and valued team player
  • Excellent verbal and written communication skills; proactively communicates with team and updates managers and stakeholders throughout the process
  • Ability and desire to contribute and thrive in a low-structure, growing and fast paced environment
  • Bachelor’s degree required, marketing advanced degree in social sciences, statistics, business administration or related field a plus
 
 
 
  • Automotive and/or Luxury Experience
  • Advanced analytics skills for business applications
  • Experience using Tableau or other data visualization tools
  • Knowledge or use of cross-tabulation software (e.g., mTab)
  • Knowledge of key automotive industry syndicated research data providers (e.g., JDPA, Maritz, Strategic Vision, Polk)
 
OTHER CONSIDERATIONS
  • Location:New York, NY
  • Travel:
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