Advertising & Analytics - Sr. Manager – Addressable Projects and Implementation (AdCo)

Obtain an exciting role
operationalizing addressable and targeted TV advertising products, process, and
system solutions.  This position will be
responsible for matching data enabled addressable TV advertising sales
operations needs with robust system solutions and scalable business practice
and process.  Coordinate across multiple
AT&T Advertising & Analytics teams including Ad Tech, Data & Analytics,
Ad Sales Planning, Product, and Marketing to evaluate, operationalize, train
and launch the future of AT&T addressable TV advertising solutions.

Primary Responsibilities:
  • Drive product evolution and improvement to support and
    enhance the Ad Sales business for optimal revenue potential
    • Liaison with
      Product and Business Development teams
  • Subject matter expert and point of contact addressable
    TV platform and projects
    • Project Manage
      implementations of new product/feature rollouts
  • Creation
    Ad Sales Operations workflows tied to newly implemented Addressable ad products
    and/or projects
  • Collaborate with counter parts on digital sales
    operations teams for addressable ad packaging opportunities and system
  • Provide training to Sales Planning, and Ad Ops Support
  • Work closely with Sales Planning to ensure proper
    execution and stewardship of campaigns
  • Review vendor and internal functional spec/design docs
  • Partner with multiple AT&T teams including Ad
    Tech, Engineering, Business Intelligence, Data & Analytics, Ad Sales
    Planning, Product, and Marketing on initiatives related to addressable TV

and Special Skills

  • Project management certification a
  • 5+ years experience in
    advertising/media sales
  • Familiarity with agile development
    process a plus
  • Ad sales system knowledge a plus (DealMaker,
    DealMaker Digital, OperativeOne, WideOrbit, Sales Force, FreeWheel)

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