Advertising & Analytics Director- Product Management, Data Platform in New York, New York | DiversityInc Careers
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Advertising & Analytics Director- Product Management, Data Platform

AT&T Advertising & Analytics is creating a new option for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments. As a current leader in advanced TV advertising, we help advertisers deliver the right message, at the right time, on any device within a premium content environment. We are rooted in a tradition of responsible data usage. For more than 140 years, AT&T has used data to inform and improve the customer experience.

About the Role:

Director of Product Management will be responsible for the data products platform for the AT&T Advertising & Analytics business. This role will help formulate, communicate, and execute our data product strategy, and lead a cross-functional team of stakeholders while making trade-off decisions that balance the competing needs of multiple stakeholders, resource availability, and time-to-market. This person will serve as the subject matter expert and be the voice of the user in product discussions.

Key Roles & Responsibilities:

Director of Product Management will own all aspects of the product, from strategy to roadmap of features including user experience and operational excellence.

Key responsibilities include:

  • Platform strategy & planning
    • Develop long-term vision and goals for the data platform
    • Engage the Senior Leadership on long-term vision and direction of product portfolio evolution
    • Socialize vision with stakeholders throughout AdCo and beyond
  • Product roadmap and portfolio lifecycle management
    • Determine trade-offs
    • Work with Product Marketing to understand competitive landscape, AdCo’s positioning and ideal product mix
  • Product delivery and Operationalization
  • Identify product portfolio direction in terms of execution and delivery

    • Establish product GTM and support models
  • People management and talent development
  • Help to hire, grow and retain talent for the Product team
  • Coach and provide feedback to junior team members
  • Demonstrate performance bar and help to apply performance standards to team


  • BA/BS in Computer Science, Engineering, or related field
  • 7+ years of experience developing products and services in media and advertising industry
  • Well versed in use of data in large scale systems
  • Experience with Agile software development methodology