Advertising & Analytics - Digital Advertising Sales Planner (AdCo) in New York, New York | DiversityInc Careers
 
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Advertising & Analytics - Digital Advertising Sales Planner (AdCo)

Digital Sales Planner

What part will you play? 
As Digital Sales Planner you will be responsible for managing the day-to-day partner relationships and sales ops processes.  You will play a key part in building proposals, executing, stewarding, and optimizing campaign health.  You will be a member of a highly motivated Digital team where account relationship building and customer satisfaction are keys to a successful candidate.  Duties will also include analysis of inventory, revenue, and pricing. This role is based in New York.

What will you be doing? 

  • Team up with Account Executives to understand agency/client goals and objectives and brainstorm solutions
  • Liaison between sales, ad ops and external partners
  • Create and modify sales proposals for TVE/DTV Now and STB VOD products that meet customer needs and maximize revenue for AT&T
  • Generate planning costs for assigned advertising agencies
  • Handle client services and ensure all digital campaigns get live, including collection of assets and work with Ad Ops to ensure campaigns go live as expected
  • Communicate campaign highlights and/or red flags to AE to enable resolution with client
  • Monitor campaign to ensure delivery (running internal and 3rd party reporting) – assist with billing
  • Ensure post-campaign research studies are properly coordinated, where applicable
  • Deliver campaign recap to AEs and/or clients summarizing performance
  • Coordinate with Account Executives on development of renewal strategies based on client/program insights
  • Partner with internal and external partners to execute all aspects of campaigns
  • Execute/Monitor targeting, implementation, trafficking, delivery, troubleshooting, reporting, inventory optimization, and billing process.

What do we require from you?

  • 3-4 years of experience in Digital ad platforms for Ad Agency, Publisher, Network, or Ad Tech Vendor.
  • Experience with digital ad serving systems, such as DFP and FreeWheel.
  • Experience with front-end sales systems, such as DMD, Salesforce, Operative.One etc.
  • Experience with publisher tools, such as Yieldex, is a plus.
  • Experience with Digital Data Aggregators, such as Staq or Ad-Juster tools, is a plus.
  • Comfort with ambiguity and a self-starter with an aptitude for defining new processes.
  • Natural ability to tell a compelling story using data-driven insights as a foundation.
  • Ad Exchange or Programmatic advertising experience a plus.
  • Strong analytical, communication and organizational skills required.
  • Must be able to multi-task and prioritize under fast paced environment.
  • Must possess a passion to drive the business forward.
  • Proficiency in Microsoft Excel (Pivot tables, vLookups, etc.) a plus.

Bachelor's degree required