Ad Ops Strategist, Trading & Optimization


Description

Gamut provides compelling solutions connecting advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including 7,000+ specialty content and 1,300 local sites. We maximize revenue for advertisers, agencies, and publishers.


Gamut provides a top tier benefits package, competitive salaries, employee training & development opportunities. We are looking to hire exceptionally talented, motivated and creative individuals who share our passion for excellence in product and service.
The Strategist’s role is crucial to ensuring the success of digital campaign delivery and performance.  The role includes regular day-to-day communication with Traffickers, Account Managers, and Account Executives to ensure assigned campaigns obtain optimum performance as well as exceed client expectations.
This is an integral position within a fast-paced business. It requires self-motivation, enthusiasm, resilience, flexibility and the ability to communicate clearly and effectively. The position also requires an analytical and logical thinker with the conviction to meet problems head-on and solve them accurately and quickly.
Responsibilities include:
  • Buying and trading digital ads through a demand-side platform
  • Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client key performance indicator (KPI) expectations
  • Reviewing ad performance relative to campaign objectives to provide and execute optimization recommendations and increase performance for client
  • Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded
  • Recognizing, analyzing and quickly solving discrepancies between ad servers
  • Ensuring clients and internal sales teams are receiving exceptional customer service and support
  • Participation in client campaign kick-off calls to outline ad tracking requirements and deliverables
  • Assisting with various special projects as needed
  • Working with internal teams to identify and design new tools and systems to improve efficiency


Qualifications

  • Exceptional troubleshooting and problem-solving skills
  • Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
  • Experience with online ad serving systems such as DFP, OAS, OpenX, etc.)
  • Knowledge of 3rd party ad tags (DFA/DCM, PointRoll, MediaMind, Flashtalking, etc.)
  • Demand-side platform (DSP) trading and optimization experience required
  • Basic knowledge of HTML, JavaScript, Flash, Firebug and Rich Media a huge plus
  • Experience analyzing digital campaign data activity
  • Self-motivated with the ability to work in both a team environment and independently
  • Superior verbal and written communication and customer service skills
  • Flexible, personable attitude with the willingness to go the extra mile
  • Strong desire to grow with company and learn new skills
  • 1-2 years of programmatic ad buying and optimization experience
  • Must reside in the New York Metro Area
  • BA/BS Degree


About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.



Organization: Cox Media Group

Primary Location: US-NY-New York-1 Dag Hammarskjold Plaza

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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