Accenture Interactive - Salesforce Marketing Services Campaign Manager, Consultant - New York in New York, New York | DiversityInc Careers
 

Accenture Interactive - Salesforce Marketing Services Campaign Manager, Consultant - New York

Role: Salesforce -Marketing Services Campaign Manager, Consultant Job Summary:  Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications.  In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models.  These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.    The Marketing Services Campaign Manager will liaise directly with Client marketing teams and focus on planning and executing marketing strategies within the marketing automation platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create economic value.   Key Responsibilities
  • Works with the Brand teams to manage and track campaign calendars
  • Conducts weekly meetings with the Brand teams to review the status of in-flight requests in addition to the forecast of upcoming requests
  • Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery
  • Works with the Brand teams to confirm feasibility of the campaign plan and specific campaign requirements
  • Reviews JIRA requests and all associated documentation (BRDs, Assets) for completeness and feasibility and transitions to the campaign operations team
  • Assigns campaign complexity, confirms Service Level Agreements (SLAs) and delivery timeline 
  • Manages the delivery and execution of the request through the campaign development team 
  • Works with the campaign operations team on any issues and/or risks that may arise
  • Responsible for making recommendations around how to be leverage the platform to enable campaign strategies
  • Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns
  • Manages the Campaign Services team off-shore providing Campaign technical guidance
  • Develops and manages client’s Campaign Best Practices document with other Campaign Managers
  • Manages demand for services, capacity to deliver services and client expectations
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