Accenture Interactive - Marketing Operations and Campaign Management Manager - Adobe Campaign in Philadelphia, Pennsylvania | DiversityInc Careers
 

Accenture Interactive - Marketing Operations and Campaign Management Manager - Adobe Campaign

Accenture Interactive

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

 

Job Summary: 

Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications.  In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models.  These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions. 

 

The Adobe Campaign Marketing Services Execution Senior Consultant will provide hands on support in designing, building, testing, and deploying the client’s marketing strategies within the Adobe Campaign platform. Additionally, they strive to improve our client’s key marketing functions to support the acquisition, growth, and retention of satisfied, loyal customer relationships that create economic value.

 

Key Responsibilities

  • Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements through build, testing, delivery and measurement
  • Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and business requirements into Adobe Campaign technical requirements
  • Creates and manages project plans and timelines to deliver marketing campaigns on time. Works directly with the client to escalate any issues that may prevent on-time delivery including manageing overall capacity and priority across campaigns
  • Creates Business Requirements Documents (BRD) for off-shore team, gathering further requirements from the client as necessary.  These BRDs may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
  • Coordinate with Release teams and other Marketing Services teams to ensure successful delivery of campaigns
  • Participates in peer reviews and testing of campaigns built by other team members
  • Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns
  • Manages the Campaign Services team off-shore providing Campaign technical guidance
  • Develops and manages client’s Campaign Best Practices document with other Campaign Execution Leads
  • Manages relationship with Client Marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
  • Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization
  • Manages demand for services, capacity to deliver services and client expectations
  • Responsible for understanding business requirements documents (BRD) and designing, building, and testing campaigns
  • Supports on-shore and off-shore Campaign Execution Leads and Campaign Technology Leads, as necessary

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