[Medical Devices] Product Manager in Taipei, Taipei | DiversityInc Careers
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[Medical Devices] Product Manager

Contribute to the development of Neuro/ Spine strategies and drive planning and execution of marketing initiatives

  • Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution

  • Drive portfolio positioning and prioritization

  • Establish pricing strategies that maximize brand profitability and market share

  • Partner with Sales organizations for effective deployment

  • Establish tracking tools and adjusts plans in line with results

Identify customer needs, develop disease state and procedure insights in the field of Neuro/ Spine and understand health care market trends and competitor strategies

  • Build and maintain relationships with KOLs

  • Apply market research tools to deepen customer understanding

  • Leverage multiple sources of competitive intelligence (global, regional and local)

  • Create market models and sales forecasts

Manage the business with financial acumen to achieve business plan goals

  • Analyze and improve top and bottom-line performance, e.g. through the platform and pricing dashboards

  • Evaluate new business opportunities,

  • Assess Marketing spend effectiveness

Commercialize new products to sustain sales growth

  • Influence the Global/ AP Strategy & Pipeline team to ensure that TW market needs are considered

  • Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy

  • Apply project management tools to define project objectives, scope and process

  • Use the LEX approach to create a cohesive NPIs launch plan

  • Collaborate proactively with regional and country partners to deliver launch plans

Develop clear marketing messages that influence internal and external stakeholder behavior

  • Build and “sell” a clear, concise and compelling story

  • Proactively communicate with and deliver value to diverse stakeholders

  • Coordinate integrated communication plans with agencies

  • Successfully apply digital strategies and other innovative approaches

Close collaboration with the sales team and support functions (Regulatory, Quality, Supply Chain, Pricing, Market Access, ProfEd/SLD) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)

See above
Primary Location
Johnson & Johnson Medical Taiwan Ltd. (8582)
Job Function
Requisition ID