VP, Ignite Social – Launchpad in New York, New York | DiversityInc Careers
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VP, Ignite Social – Launchpad

Job Title
VP, Ignite Social – Launchpad Time Warner
Turner Business Unit_TBS ADSAL Industry Advertising
Cable/Broadcast Television Networks
Online Content/Services
Games – Development & Publishing
Area of
Ad Sales Location United States - New York - New York Requisition # 157010BR Position
Full Time Posting Job Description Duties: Turner is looking for a smart, analytical and socially-savvy individual to oversee day-to-day operation and expansion of Launchpad. Launchpad is a wholly owned social agency within Ad Sales that handle advertiser campaigns across all of Turner (CNN, Bleacher Report, Adult Swim, Team Coco, etc.). This candidate will direct a team that develops and distributes campaigns using social data, insights and sophisticated paid social activation strategies. Launchpad uses a suite of innovative social tools, access to Turner premium social handles and Turner data to find the right audience on social, develop strategies to target and reach them on the right platform and deliver tailored content to them at the right moment.


The role reports directly to the SVP Social Strategy & Solutions and the person taking on the role will (see below):
- Manage team of social strategy and paid social specialists ensuring successful execution of client ad campaigns across Turner (Bleacher Report, CNN, Adult Swim, Conan, etc.); creating process and workflows that setup successful and scalable work environments
- Expand in-house social expertise across national offices and oversee rollout of Launchpad offering into international markets (LATAM, UK, APAC, etc.)
- Identify opportunities for new revenue streams in creating and deploying new social ad products, strategic partnerships and monetization strategies
- Accompany sales on agency and client presentations as an expert and thought leader, and forge independent relationships with key stakeholders in the branded content/digital/social space
- Collaborate across Turner in working closely with Sales, Content Partnerships, Turner Ignite, branded content studios, and GTO (tech organization) to bring industry leading solutions to market.
- Author thought-leadership and POV pieces on social strategy and notable industry changes
- You are: - A leader and builder - Confident and strategic in positioning, pitching and selling through strategies for clients - Plugged in, ahead of the trends, and always learning - A self-starter and problem solver with an entrepreneurial spirit - A team player and collaborator, comfortable with cross-discipline / cross-functional work in a matrixed organization - Excited to come to work every day - proud to represent an amazing portfolio of brands and solutions in the marketplace, while working with the best people in the business - Have the ability to simplify things for people in a complex environment and industry - Ready to be a respected and valued member of an enthusiastic, kick-a$$ team navigating change and forging new ground in the Turner organization.

Qualifications: - 10+ years professional experience; agency experience preferred
- 5+ years experience developing social strategies and maintaining senior client relationships
- Experience directing team of 20+ people in paid social media strategies
- Deep understanding of content marketing marketplace and branded content creation process
- Capable communicator (written and verbal) who regularly presents in front of high profile audiences
- Experience developing thought leadership and POV pieces on social, digital and emerging media
- Strong quantitative skills, including in-depth understanding of Facebook Insights, Twitter Analytics, YouTube Analytics and experience with third party analytics vendors
- Experience creating reports and dashboards utilizing all relevant data to inform decisions across internal and external stakeholders
- Proven ability to persuade, build consensus and work on a collaborative team basis with all levels of management, internally and externally
- Strong analytics and critical thinking skills
- Exceptional project management skills and attention to detail
- Entrepreneurial and/or startup experience a plus

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.