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Marketing Campaign Analyst - Cox Media


Description

Role Summary


The Cox Media Marketing Campaign Analyst will be responsible for monitoring, reporting and optimizing our client’s multi-screen video and display campaigns including, but not limited to; television, audience extension video, cox.com and audience extension display. They will possess strong analytical skills; including the ability to analyze data, interpret campaign performance, draw conclusions, and develop actionable recommendations with forecasted outcomes that meet our client’s marketing objectives. The analyst must be flexible, well organized, and able to provide strategic and tactical optimizations for current and future client campaigns. 


The positions requires a fast pace of work, multiple demands and high pressure to deliver research results to accommodate others’ schedules and priorities.  Works independently with limited or remote supervision.  Role is budget-driven; with pressure to meet ambitious revenue goals.  Use of personal or company car to travel occasionally to clients’ locations within the system.  Travels 10-30% of the time.  Has contact with external clients by phone and in person.  May occasionally participate in on- and off-site client activities which may occur outside regular business hours.  Requires significant collaboration with others with no formal organizational authority. The position works in a cubicle at a desk in Cox Media offices.  

Primary Responsibilities and Essential Functions


  • Works to define campaign performance metrics and design measurement plans.
  • Develops tracking and data requirements to meet measurement needs.
  • Monitors the performance of campaigns and compares against past benchmarks.
  • Designs weekly, biweekly or monthly reporting that highlight campaign performance.
  • Strategizes and helps to schedule multi-screen campaigns.
  • Provides strategic insight and optimization recommendations for peak campaign performance.
  • Attends job-related training to increase knowledge of marketing techniques, Cox Media and competitor services.
  • Interfaces daily with a cross-functional team including Marketing, Creative, Sales Services and Media Consultants.   






Qualifications

QUALIFICATIONS


Minimum

  • 2 or more years of experience required in related field 
  • External candidates - 2 years experience preferred analyzing, optimizing and reporting on marketing campaigns in a related field  (Internal candidates- 1 years)
  • 2 years experience using Microsoft Office applications PowerPoint, Excel, Word, and Outlook in a work setting with demonstrated expertise in Excel required.
  • Valid driver’s license, good driving record, reliable transportation
  • Excellent skills in adaptability, building relationships, communicating effectively, delivering customer service, formal presentations, functional competence, initiating action, PC skills, producing results, quality orientation, sales opportunity analysis, and written communication, to work effectively with teams throughout organization.


Preferred 

  • Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business Management or a related field.
  • Google Analytics Certification.
  • IAB Certification. 
  • Functionality with Access databases a plus.
  • A creative perspective with an eye for good design a bonus.
COX-87




Organization: Cox Communications, Inc.

Primary Location: US-KS-Wichita-901 S George Washington Blvd

Other Locations: 4901 S. 48th Street,US,AR,Springdale,72762|210 W 5th Ave,US,KS,Hutchinson,67501-4807

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: Yes, 25 % of the Time

Schedule: Full-time

Unposting Date: 2017-11-29