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Manager Analytics & Communication


Johnson & Johnson Group of Consumer Companies, Global Strategic Insights and Analytics is recruiting for a Manager Digital, eCommerce & Analytics, GSIA to be located in New Brunswick, NJ.

The Johnson & Johnson Group of Consumer Companies develop and market beloved brands that address the needs of consumers and health care professionals worldwide. Our portfolio ranges across several distinct business units: Baby Care, Oral Care, Compromised Skin Care, Beauty, Feminine Care, and Over-The-Counter (OTC) products.

The Global Oral Care & & Wound Care Business competes in the global Oral Care and Wound Care need states in both Developed and Emerging Markets, leveraging our brands like LISTERINE® and BAND AID®. The Manager of Global Strategic Insights & Analytics works closely with the Senior Director to guide global strategies and innovation on the Oral Care & Wound Care categories by leveraging data and analytics. She/he is also works with the Senior Director to develop the brand within need states globally, and will support key global projects beyond innovation to include consumer foundational initiatives, IMC, Precision Marketing, eCommerce, Digital Communications and Online Communities for Global Oral Care & Wound Care. She/he works with the Senior Director to guide global portfolio decisions across all regions through data analytics and provides actionable recommendations that drive business growth. She/he will also be actively involved in the Integrated Marketing Communication process. She/he demonstrates excellent communication and partners collaboratively with business teams to drive these initiatives into action. This role covers quantitative and qualitative research, analytics, social listening and understanding of global trends that feed into the development of deep human insights to support, strategy, strategic plans, Integrated Marketing Communications, Brand Equity, brand positioning and architecture, business model, Innovation and NPD, packaging, copy strategy as well as support for specified priority of the Global Franchise Organization.

Specifics:
  • Strong understanding on the Oral Care & Wound need state, helping to drive global innovation, and making recommendations on global/regional/country potential and prioritization, opportunities for growth and strategic success drivers.
  • Responsible for coordinating analytics tasks for their organization, including creating effective strategies to collect data, analyze information, conduct research, and implement analytics solutions for their products or services.
  • Grounds business in the consumer, and works with the business team on growth opportunities and portfolio strategy that are data driven and consumer motivated.
  • Define problems, collecting data, establishing facts and drawing conclusions by leveraging business models.
  • Consult with stakeholders and senior leaders on insights, trends, and data-driven solutions.
  • Develop principles and practices for Precision Marketing leveraging the DMP
  • Lead new product idea generation and concept exploration through advanced analytic tools and social listening.
  • Leveraging technology to gain consumer insights. Come up with innovative options to undertake research.
  • Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address key business issues.
  • Responsible for co-creating and validating consumer communication across the Eco System
  • Introduces new, technology centric & agile research tools that replace existing methodologies in a cost effective manner. Partner with existing and new vendors for such pilots.
  • Acts as a business partner, not just a market research specialist.
  • Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues. Influences others in the implementation of action steps to drive the business.
  • Builds capability and educates the GSIA and business team on new to the world and technology trends, analytics, digital etc


Qualifications
  • A Bachelor's degree is required; Post-graduate degree or equivalent in Market Research, Social Sciences, Statistics or Business Management is preferred.
  • 4+ years of progressed experience in Market Research, Decision Sciences, Digital Analytics or related function.
  • Experience in a consumer marketing or manufacturing company is preferred
  • Digitally savvy and social listening insights expertise. Good understanding of all Digital tools including CRM.
  • Knowledge of market research and analytical tools and conversant in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses, especially new and innovative tools and suppliers.
  • Exposure/experience in Precision marketing measurement, DMP and other Behavioral tools.
  • Experience in data analysis, modeling and look alike consumer targeting.
  • Ability to use data to solve problems and provide guidance to the business. Data visualization skills are a must.
  • Ability to influence cross-functional and upper management to impact decision-making; Willingness to “have an opinion” backed up by data and the confidence to influence key stakeholders
  • Outstanding communication skills; Ability to think analytically to understand business problems or issues and communicate solutions/conclusions clearly and concisely
  • Understanding of communication development & testing, specially using contemporary & non-conventional tools. Strong business knowledge with the ability to appropriately use judgment
  • Self-starter. Capable of creating one’s own agenda and deliverables based on key business challenges & opportunities.
  • Strong track record of high performance in industry. Consumer goods experience preferable.
  • This position requires up to 20% domestic and international travel.


Primary Location
United States-New Jersey-New Brunswick
Organization
J & J Consumer Inc. (6101)
Job Function
Market Research
Requisition ID
3903171102