Johnson & Johnson
Group of Consumer Companies, Global Strategic Insights and Analytics is
recruiting for a Manager Digital, eCommerce & Analytics, GSIA to be located
in New Brunswick, NJ.
The
Johnson & Johnson Group of Consumer Companies develop and market beloved
brands that address the needs of consumers and health care professionals
worldwide. Our portfolio ranges across several distinct business units:
Baby Care, Oral Care, Compromised Skin Care, Beauty, Feminine Care, and Over-The-Counter
(OTC) products.
The
Global Oral Care & & Wound Care Business
competes in the global Oral Care and Wound Care need states in both Developed
and Emerging Markets, leveraging our brands like LISTERINE® and BAND AID®. The
Manager of Global Strategic Insights & Analytics works closely with the Senior
Director to guide global strategies and innovation on the Oral Care & Wound
Care categories by leveraging data and analytics. She/he is also works with the
Senior Director to develop the brand within need states globally, and will
support key global projects beyond innovation to include consumer foundational
initiatives, IMC, Precision Marketing, eCommerce, Digital Communications and Online Communities
for Global Oral Care & Wound Care. She/he works with the Senior Director to
guide global portfolio decisions across all regions through data analytics and
provides actionable recommendations that drive business growth. She/he will
also be actively involved in the Integrated Marketing Communication process.
She/he demonstrates excellent communication and partners collaboratively
with business teams to drive these initiatives into action. This role covers
quantitative and qualitative research, analytics, social listening and
understanding of global trends that feed into the development of deep human
insights to support, strategy, strategic plans, Integrated Marketing
Communications, Brand Equity, brand positioning and architecture, business
model, Innovation and NPD, packaging, copy strategy as well as support for
specified priority of the Global Franchise Organization.
Specifics:
- Strong understanding
on the Oral Care & Wound need state, helping to drive global
innovation, and making recommendations on global/regional/country
potential and prioritization, opportunities for growth and strategic
success drivers.
- Responsible
for coordinating analytics tasks for their organization,
including creating effective strategies to collect data, analyze
information, conduct research, and implement analytics solutions for
their products or services.
- Grounds
business in the consumer, and works with the business team on growth
opportunities and portfolio strategy that are data driven and consumer
motivated.
- Define
problems, collecting data, establishing facts and drawing conclusions by
leveraging business models.
- Consult
with stakeholders and senior leaders on insights, trends, and data-driven
solutions.
- Develop
principles and practices for Precision Marketing leveraging the DMP
- Lead
new product idea generation and concept exploration through advanced
analytic tools and social listening.
- Leveraging
technology to gain consumer insights. Come up with innovative options to
undertake research.
- Uses
knowledge of key macro trends and leads understanding of consumer, market
and competitive landscape to diagnose business performance and address key
business issues.
- Responsible
for co-creating and validating consumer communication across the Eco
System
- Introduces
new, technology centric & agile research tools that replace existing
methodologies in a cost effective manner. Partner with existing and new
vendors for such pilots.
- Acts
as a business partner, not just a market research specialist.
- Integrates
knowledge from multiple sources and creates meaningful interpretations and
recommendations that address business issues. Influences others in
the implementation of action steps to drive the business.
- Builds
capability and educates the GSIA and business team on new to the world and
technology trends, analytics, digital etc
Qualifications- A
Bachelor's degree is required; Post-graduate degree or equivalent in Market
Research, Social Sciences, Statistics or Business Management is preferred.
- 4+
years of progressed experience in Market Research, Decision Sciences, Digital
Analytics or related function.
- Experience
in a consumer marketing or manufacturing company is preferred
- Digitally
savvy and social listening insights expertise. Good understanding of all
Digital tools including CRM.
- Knowledge
of market research and analytical tools and conversant in a range of
quantitative and qualitative ad hoc research techniques and syndicated
business analyses, especially new and innovative tools and suppliers.
- Exposure/experience
in Precision marketing measurement, DMP and other Behavioral tools.
- Experience
in data analysis, modeling and look alike consumer targeting.
- Ability
to use data to solve problems and provide guidance to the business. Data
visualization skills are a must.
- Ability
to influence cross-functional and upper management to impact
decision-making; Willingness to “have an opinion” backed up by data and
the confidence to influence key stakeholders
- Outstanding
communication skills; Ability to think analytically to understand business
problems or issues and communicate solutions/conclusions clearly and
concisely
- Understanding
of communication development & testing, specially using contemporary
& non-conventional tools. Strong business knowledge with the ability
to appropriately use judgment
- Self-starter.
Capable of creating one’s own agenda and deliverables based on key
business challenges & opportunities.
- Strong
track record of high performance in industry. Consumer goods experience
preferable.
- This
position requires up to 20% domestic and international travel.
Primary LocationUnited States-New Jersey-New Brunswick
OrganizationJ & J Consumer Inc. (6101)
Job FunctionMarket Research
Requisition ID3903171102