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Lead Channel Manager - Digital

As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

You don't have to be a tech whiz to join AT&T. It takes more than technology to keep us ahead of the curve, and thanks to our teams of legal/operations, marketing and finance whizzes, we do just that. Every day, each works to ensure the success of the company while they advance their own careers.

What does it take to join us? We demand exceptional skills in your discipline and a real dedication to being the best.

After all, we're asked to keep AT&T profitable and on the cutting edge, and at the same time, build on more than a century of innovation and success. We are a world leader in communications and entertainment, and we plan to keep on growing.

Overall Purpose:

The Lead Channel Manager - Digital role is responsible for designing and developing the go-to-market strategies for the digital sales channel for Small Business customers.This channel is expected to grow dramatically as we migrate to a single, integrated platform over the next 12 months.This individual will determine the right customer segments to serve, with the right propositions to best leverage this channel to achieve sales results.

Key Roles and Responsibilities:

  • Product/offer mix by platform, by customer segment
  • Digital customer acquisition, growth and retention strategies and executional plans
  • Channel dashboarding and analytics (cost per transaction, etc)

Skills Required:

  • 5+ years of Marketing experience; digital experience preferred.  
  • Excellent communication skills (Oral and Written) to address all levels. 
  • Analytical skills required to quantify and forecast trends (risks and opportunities) and drive requirements and alignment of targets and objectives.  
  • Strong Business Acumen. 
  • Process and operational skills to develop and deliver on targets.  Strong interpersonal skills to collaborate across a diverse set of stakeholders.

Desired Experience:

  • Channel Marketing
  • Digital Marketing
  • Sales  

Bachelor’s or Advanced Degree in Business or Marketing with 5+ years of relevant experience including management.