FirstNet Device Liaison - Enterprise Mobility - (FirstNet)

Don't miss this opportunity to join the company recognized by Fortune magazine as the World's Most Admired Telecommunications Company and ranked #4 on DiversityInc's list of 2011 Top50 Companies for Diversity.As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.Learn more about AT&T's cutting edge opportunities with a wide range of career paths in emerging and ground breaking technologies. We're so much more than just a phone company!

Working as a Sr. Product Marketing Manager, you will be responsible for portfolio selection, go-to-market marketing, communication strategies and overall product management focusing on Mobile Devices for FirstNet. You will develop programs to position the portfolio to both our sellers and First Responder organizations, increasing attachment rates of voice/data features/accessories including cross sell / up sell product strategies, to show ROI impact on implemented plans.

Additional Responsibilities:

·Creates and delivers executive presentations, roadmaps and plans around enterprise devices and the integrated solutions that run on them.

·Works across the organization with groups including Pricing, Supply Chain, IT and Sales

·This position is responsible for managing the development of company marketing requirements for FirstNet specific products or product lines

·Responsible for the life cycle management of FirstNet products/services in order to optimize market plan performance, revenue growth and profitability objectives

·Develop business plans, manage lifecycles, and product positioning in the marketplace

·Acts as a technical advisor for specific assigned product(s)

·Responsible for FirstNet product family profitability

·Supports sales operation activities by providing training and current product information to FirstNet sales segments

·Product lines are diverse in nature and require experienced management

  • Manage FirstNet market product information including pricing and market analysis, competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
  • Work with segment marketing teams and sales to understand emerging FirstNet business customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc.



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