Director, International Marketing Product Management in Newark, New Jersey | DiversityInc Careers
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Director, International Marketing Product Management

About the position

Prudential is seeking a Director of International Marketing Product Management who will work in concert with the Customer Office CMO and Strategy Head to develop and execute high impact strategies across Prudential’s international products and businesses that will result in better financial outcomes for Prudential and its customers. The Customer Office Marketing team serves as liaison to Prudential’s US business units including retirement, group insurance, asset management, life insurance and annuities. This role will be part of a cross-functional team responsible for providing vital connectivity to our US Customer Office teams while simultaneously helping to expand our efforts in international markets. Channel focus will be omni-channel, with a specific focus on digital. If you are selected for this role, you will get to work in an exciting startup environment, be encouraged to expand your skills, test your creative boundaries, share new ideas, and most importantly - have fun.

Job Responsibilities

  • Lead the development of direct-to-consumer products in partnership with business unit teams across international markets
  • Develop and execute a cross-channel product marketing strategy, partnering on content, campaigns and programs
  • Manage integration of multi-channel servicing efforts to ensure consistency of servicing messaging and engagement programs
  • Lead and/or collaborate with cross-functional teams containing members from throughout the Prudential enterprise to develop and execute strategic marketing programs
  • Identify and work with marketing capability vendors and partners, as needed, to accomplish cross-channel goals
  • Optimize programs through an on-going testing and data driven segmentation process, integrating with Marketing Analytics partners to design testing and measure results

Job Requirements

  • 7+ years of product marketing and management experience, specifically in financial services and/or internet enabled businesses
  • Experience leading international projects and teams
  • Prior experience managing B2B, B2B2C and/or B2C programs that involved cross-business management and driving roadmap for marketing sites
  • Proven cross-functional leadership experience, with proven results driven both directly and through partners
  • Must be a self-starter, who can effectively work both independently and as part of a team
  • Strong collaboration skills, which allow for successful partnership across functional teams and with all levels of the organization
  • Ability to connect dots and streamline content and delivery mechanisms
  • Strong user experience/design sense; interest in marketing and customer engagement; awareness of marketing automation and CRM tools
  • Excellent written and oral communication skills, especially while in presence of executive leadership; expert in MS Office Suite (e.g., Word, PowerPoint, Excel)
  • Curious and innovative mindset that inspires those around them (regardless of level) to be creative and try new things


  • ~25% Travel

  • Based in Newark, NJ

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.