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Director Global Brand Management CDx Lead

.pre {white-space: pre-wrap;} Your tasks and responsibilities

The Global Marketing CDx Director will lead the marketing efforts and operationalization of biomarker testing for this drug. This drug is the first Bayer compound being developed in 7 indications with a biomarker test. The incumbent will work across all indications and with all parts of our organization to build the commercial biomarker strategy. They will also serve as the point for all commercialization efforts with the diagnostic partner for this program. The incumbent will also act as the Global voice for all countries for the assigned launch brand indications, including membership of the BLT, development of biomarker strategy and roll out of plans. In addition, this role develops customer oriented pre-marketing platforms that maximize the value of our biomarker testing and effectively support country pre-marketing efforts.


The primary responsibilities of this role, Director Global Brand Management CDX Lead, are to: 


  • Lead the Joint Commercial Committee (JCC) with CDx partner;
  • Develop/Execute Global CDx and testing Strategy and Launch plans in first indication;
  • Gather market insights and build understanding of local testing practices, laboratory and biomarker insights;
  • Build a CDx testing awareness program for Oncologists and other key customers to raise awareness of the value of biomarker testing;
  • Lead Go-To-Market plans for CDx operationalization;
  • Ensure CDx strategic plans for first indication align with their CDx plans in future tumors;
  • Provide input into HPR process to incorporate biomarker testing into HPR process;
  • Evolve to provide strategic input into other molecules within Bayer portfolio that are being developed with a biomarker strategy.


.pre {white-space: pre-wrap;} Who you are

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:

  • BS or BA;
  • 12+ years Operational Sales / Marketing experience, or related function;
  • Launch experience and/or experience of managing brand lifecycle;
  • Excellent Communication Skills – Written and Verbal English Language;
  • Demonstrated Cross-Functional Leadership Capabilities :
    • Delivering clarity of strategic direction
    • Personal conviction
    • Drive for results
    • Delivery through others


Preferred Qualifications:

  • PhD, MBA, or advanced degree;
  • 3-5 years of global healthcare marketing experience, with at least 1-2 years in Diagnostics or Companion Diagnostic Marketing experience;
  • Oncology Experience;
  • Experience in Solid Tumors, especially Lung Cancer.
.pre {white-space: pre-wrap;} Your application Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.