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Ad Product Manager

Posting
Job Title
Ad Product Manager Time Warner
Division
Warner Bros. Entertainment Group WB Business Unit DramaFever Industry Film Production and Distribution
Online Content/Services
Television Program Production and Distribution
Area of
Interest
Marketing/Promotions/Advertising
Product Management
Location United States - New York - New York Requisition # 160968BR Position
Type
Full Time Company Overview Warner Bros. has been entertaining audiences for more than 90 years through the world’s most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team. Business Unit Overview WB Digital Labs (subsidiary of Warner Bros.) is a fast-paced, innovative development division working to build the next generation of video-enabled entertainment brands. Previously known as the startup, DramaFever, we have an established history of building one of the most beloved over-the-top-streaming Korean Drama channels on the market. Now, we are looking at nothing less than to shape the future of media by combining our cutting-edge technology, design, and marketing capabilities with the world’s most beloved and iconic brands (eg. Looney Tunes & DC Comics) to build a portfolio of next-generation multi-media entertainment services and delight fans everywhere. Posting Job Description DramaFever, a division of Warner Bros. Digital Networks Labs Inc. seeks an Ad Product Manager for the DramaFever G&A department. The Ad Product Manager is the primary stakeholder of advertising revenue for the DramaFever channel.  This includes daily knowledge of DramaFever advertising performance as well as ownership of all the ins and outs of ad operations and product releases across a multitude of DramaFever platforms.
 
What part will you play?
 
  • Monitor daily/weekly/monthly advertising performance on DramaFever against company benchmarks.
  • Work with internal stakeholders and external partners to deliver ad product and platform updates across Desktop, Mobile Web, iOS, Android, and OTT platforms like Roku and Fire TV.
  • Champion and drive the full ad product lifecycle and roadmap in tandem with DramaFever KPIs and organizational goals.
  • Communicate and document ad product opportunities for direct sales and programmatic partnerships across platforms.
  • Proactively present new ad product features and functionality to leadership team based on ad tech industry trends; evaluate the revenue and cost impact of these ad product features.
  • Outline and spec ad product enhancements; work with product, engineering, and various internal/external teams to QA and launch.
  • QA and troubleshoot various creatives/third party tags/new platform integrations for spec compliance and proper functionality; escalate to proper teams as needed.
  • Proactively present new ad product features and functionality to leadership team based on ad tech industry trends.
 
What do we require from you?
 
  • 3+ years’ experience in a product, program, or technical project management role.
  • 3+ years’ experience in any, all, or a combination of the following: ad operations, ad technology, media/marketing technology, information architecture, programmatic buying, data, analytics, CRM.
  • Solid knowledge of current ad tech, ad serving, and ad operations best practices.
  • Strong working knowledge of HTML, CSS, JavaScript, Flash and Video Ad Serving protocols (VAST,VPAID).
  • Experience with and a deep understanding of ad serving. technologies and ecosystem (DSPs, SSPs, DMPs, Exchanges, Networks, etc.).
  • Expertise in Microsoft applications such as Excel and PowerPoint.

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The Warner Bros. Entertainment Group of Companies is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.